The paper went on sale in Scotland and the north of England for its usual cover price of £1.70, and sales significantly exceeded expectations.

Editor Richard Prest said: “Traditionally when Christmas has fallen on a Sunday we haven’t published, but earlier this year we thought why not?  Our readers love the paper so we decided they shouldn’t miss out on their favourite read this Christmas. From there the team set about creating an edition that tried to capture the spirit of Christmas.  We made a conscious decision that it should only contain uplifting, inspirational and fun stories given the time of year.  So that’s what we did and we were delighted by the response from the public who bought it in huge numbers, way beyond what was initially expected.

“As clichéd as it sounds, this was true team effort from editorial, advertising, marketing, circulation, production and also the retailers who got right behind a product that wouldn’t ordinarily be on sale on a Saturday.”

The Sunday Post will be on sale on Sunday 1st January 2017.

SUNDAY POST
Scotland's favourite family newspaper since 1914.  The title is on sale every Sunday across the circulation area of Scotland and the north of England.

Over the last few years, the paper has undergone significant change, with improved layout and better coverage of news and sport. The team of news reporters has received recognition at UK level for investigative journalism and The Raw Deal team take on our readers’ complaints, fighting on their behalf.

DC THOMSON
DC Thomson & Co Ltd is a private company and one of the leading publishing houses in the UK.  The company’s headquarters is in Dundee, Scotland, with a London base in Fleet Street.  DC Thomson publishes newspapers, magazines, comics and books.  The company also has interests in radio, printing, retailing and online services.
(http://www.dcthomson.co.uk)