3D printing is one of the most exciting innovation in newspaper advertising. It is prestigious for any newspaper to print a 3D edition, as it requires a well thought-out preparation and precise execution. The project also needs extensive training to photographers and pre-press personnel.

The decisive factors for the quality of 3D pictures are Photography, data handling and the final preparation of the images. This training focuses on all these factors in detail. The training follows a hands on approach - Participants get a chance to shoot photographs and process them into 3D anaglyphs with Adobe Photoshop and other specialised software. This workshop can help you to successfully produce ads and pictures in 3D.

Note: It is ideal to send a team of three for the workshop - A photographer, a pre-press executive and a press executive

Programme

• „Concept of 3D printing in newspapers
• „„How does it work?
• „„What are requisites?
• „„Photography for 3D
• „„Subjects that will create good 3D effects
• „„Thumb rules of 3D photography
• „„Hands-on photography exercise
• „„Creating 3D images
• „„Conversion of images into colour anaglyphs
• „„Photoshop and other specialised software
• „„Conversion from 2D to 3D image

Target Group
News photographers, Colour correction operators, Pre-press and
Production managers, Layout specialists

Workshop Leader

Anand SrinivasanAnand Srinivasan is responsible for the activities at WAN-IFRA Researchand Material Testing Centre, Chennai, which offers newsprint and newsink testing, print quality evaluation and research on print related subjects. He was one of the members of the Jury that judged the general print quality of newspapers in INCQC 2010-12. In the last three years with WAN-IFRA, he has published three research reports on newsprint and newsink and has written several articles in different technical magazines. His areas of expertise are colour management, quality control and measurement tools, print process standardisation, newsprint and newsink standardisation and 3-D printing.