Introduction

Traditional media companies have faced fundamental challenges in the past few years as they transition their newsrooms from a daily print effort to a digitally-focused media environment to hit new digital revenue streams and business goals. 

This workshop will highlight practical steps to implementing cross-department culture change between print and digital, with a focus on creating a company-wide culture of innovation that moves outside of editorial. 

News consumption is changing rapidly and the traditional newsroom needs to change with these new readership habits. 

Who is it for:

Managers/directors and executives who want to overhaul and rethink their organizational structure in a fast-paced digital environment. The workshop will touch on both subscriber and non-subscriber audience focus, and how to target revenue streams.