As more users access content sites directly via article pages, coming from social media or search engines, these pages have to change. First, they should maximise the traffic potential from search and social. Second, they should work as “mini-homepages”, leveraging the first encounter with the user. The content products need to be built today from 3 separate perspectives: direct, social and search.

The first part of this workshop will deal with the homepage and the “direct traffic”. The main aspects covered during this session will be creating dynamic websites; integrating the iPad and the web content presentation paradigms and creating cross platform experiences.

The second part of the workshop will address the article pages and the “social” and “search” traffic. This session will focus on using content as a marketing agent; journalistic Search Engine Optimisation, creating content communities around content websites; and what’s next - answering the most important question of the user.

•Creating a content product from 3 perspectives
•Creating a dynamic content experience that engages users.
•Best practices in cross platform design
•Turning accidental users into a loyal users
•Using email products to create loyalty
•Creating different products for different time needs.
•Building a blog community around content websites.
•Best practices for optimizing content for search engines
•Best practices for optimizing social media potential of content websites
•Big and native: better tools for better advertising.
•Integrating journalistic websites in the“Everybody wins” monetisation paradigm

Target group
Publishers, Digital Editors, Designers, Online Product Managers, New Media Managers, Product Development Managers and all those in charge of launching new media devices

Trainer

Grig DavidovitzGrig Davidovitz is the CEO of RGB Media specialising in developing journalism in the New Media age. He has lead projects creating new and successful journalistic websites and content communities and others launching successful redesigns for existing websites. His areas of expertise are content strategy, news design and usability, building online communities, online revenue models and newsroom structure. His clients include newspapers and magazines in the US, Europe and Israel.

Venue
In Mumbai, the training will be held at the conference room of
Micro Inks
907, Windfall, Sahar Plaza,
J B Nagar, Andheri (East),
Mumbai- 400059