World Association of News Publishers


Jamie Credland

Jamie Credland

Global Head of Client Marketing, The Economist, UK

Jamie is responsible for quantifying the value of The Economist's readers to advertising clients, and ensuring The Economist is listening to the changing needs of those readers and clients. Developing integrated marketing programmes for clients utilising the full range of The Economist’s products, conducting first-party research to better understand The Economist’s readership, and communicating these findings to the broader global marketing community, are all part of his remit. Previously, he was the Operations Director for The Economist's sister publications Intelligent Life and The World In 2015, developing those title's multi-platform strategies and ensuring the publishing process ran smoothly across all platforms.

Previous Events