In order to supplement experiences from the conference and deepen some topics, WAN-IFRA organizes, on Wednesday 2 February, two trainings sessions on managing sports news:
- Training 1/2 day on business digital (in the morning),
- Training 1/2 day on editorial (in the afternoon).

Training > Sports news business digital

Digital in the newspaper industry is not yet synonymous with Eldorado, far from it. But there are many who succeed in making lots of money with it. What are they doing?

Take as a basis the major digital business models and adapt them for the newspaper industry, and especially for the sports world:
- re the sports advertisers, how to attract them, what special campaigns should you develop for them, what new offers should you make them?
- re the readers of the sports pages, how to get them to sign up and above all secure their loyalty (new services, sports games, online betting, etc).

Topics include:
➯ Digital business in general, how does it make money?
➯ Digital business for the newspaper industry: similar to the print model, but in fact nothing like it at all: and that is one of the key problems,
➯ How can you make money with sports advertisers?
➯ How can you make money with the readers of the sports pages?
➯ Where do you start? Key success factors.

Training session by Christophe VATTIER, Associate General Director Agence N°9 and WAN-IFRA business expert.

Training > Invent "added value" sports journalism

Many sports stars have a Facebook or Twitter account that they update daily.
They communicate directly with their fans and short-circuit the middlemen, i.e. the journalists.

In addition, sports news is offered by dozens of specialised websites.
What is the added value of a classic medium? The situation is in constant flow, but opens the door to profitable re-positioning.

Topics include:
➯ Information is becoming a commodity,
➯ Give value to information,
   - What is its position in the value chain? What is the value of local information?
   - Turn its unique character and daily marketing to advantage, a job for the    journalists!
➯ How can you extend the reach of your brand?
➯ How can you persuade readers/surfers to pay? Successful case studies from all over the world,
➯ How can you join the social networks? Use and develop a local social network in order to supply its sports news,
➯ Develop background information, evidence of your editorial know-how. Organise it more efficiently, use it more efficiently.

This session will be lead by Jérémie CLEVY, former responsible for the Eurosport Internet newsrooms (for all countries).