Yves Bougon became President & CEO of Hachette Fujingaho on May 1st, 2006, and took over presidency after the acquisition of the company by Hearst group that involved the change of company name to Hearst Fujingaho in July 2011. He also added Managing Director, East Asia to his responsibilities from January 2014, overseeing the activities of Hearst Magazines in China, Taiwan, Hong Kong and Korea.

Graduate from Institute of Political Science of Paris (Science Po) and from Paris-Dauphine University, he studied Marketing at Keio University in Tokyo before getting a master of International Relations (Science Po Paris). He joined the company in January 2004 as Marketing Development Director. Before joining the company, he spent six years in Japan working in publishing business, journalism and as a coordinator of editorial and digital projects, including start-ups.

He is currently a board member of FIPP and a board member of Japan Magazine Publishers Association serving as the chairman of its Digital International Committee. He was also a member of Conseillers du Commerce Extérieur de la France (French Foreign TradeAdvisors).