Christian Röpke is Managing Director of ZEIT ONLINE, the online edition of Germany's largest weekly newspaper, DIE ZEIT. He has over 10 years experience in online publishing by working for various leading media companies. He started his career by working for edel music AG. In 2000 he joined the FINANCIAL TIMES DEUTSCHLAND where the development of digital business models and innovations were at the core of his activities. According to the claim "one brand - all media" www.ftd.de was developed as one of the leading websites and specialists for multichannel publishing with a great emphasis on mobile trends and applications for the financial and business community. In 2007 Röpke joined Gruner + Jahr to work as Director at G+J New Media Venture, a unit committed to online strategy, acquisitions, and digital infrastructure projects. At ZEIT ONLINE he is putting great emphasis on building qualified reach, increasing monetization and innovation in the respective business models, one of them being apps and e-publishing.