09.02.12 - For the 35 years and more of its existence, Danish printer Dansk AvisTryk A/S has only had one strategy: onwards and upwards. Now, StreamFold spells success in landing jobs from the quarterfold product segment, too.
The most recent job involves a 600,000-copy print run for a Swedish customer. Distribution of this product calls for a quarterfold. The solution was obvious – and in the spring of 2011, a StreamFold quarterfold component was integrated into the Ferag system in Glostrup. The quarterfold line is incorporated into one of the three MSD inserting installations. The layout between the MultiSertDrum and the MultiStack group allows products to be assembled in the inserting drum prior to the quarterfold process. Practically speaking, this means that finished product paginations can be varied at the postpress processing stage, without dependency on the printing machine, and also that inserted – and profitable – advertising can be added to the circulations.
Managing Director Sven Togsverd has known Ferag technology for many years. He comments on his latest upgrade: “We have commissioned a few new Ferag components as first users in Denmark already, and in so doing have always brought our business a step further. It’s thanks to StreamFold that we now have a powerful selling point for quarterfold production, too.”
