With 1.1 million new digital subscriptions managed annually, MG2 focuses on building a suite of subscription products and services that work with a data management platform to gather data and generate actionable insights. The MG2 product suite includes applications to manage audience engagement and customer relationship management, as well as data discovery and visualization. The company also provides an array of marketing, analytical, training and site hosting services, which are used today by more than 30 percent of the top online news media groups in the world.
“Since its inception, MG2 has been about technology that improves customer engagement and user experience,” said company president and founder, Patrick Glennon. “Our growth is a testament to a great team dedicated to providing digital technology that leverages customer data to transform the business of producing and selling content.”
As news media companies continue to rely on subscription revenues as the key to future digital growth, publishing executives are investing in technologies that deepen audience engagement, provide better analytics, and create new monetization opportunities via personalized and targeted subscription models.
“Our industry is hungry for more efficient and diverse solutions that deliver new subscriber revenues and increased engagement,” said Mr. Glennon. “Achieving these objectives can be difficult for media organizations as they navigate changing times. The integration of MG2 and Newscycle Solutions will provide an even more dynamic platform, so our customers can see significant impact at the right scale. I’m thrilled to be leading the combined MG2 and Newscycle subscription teams to continue finding the right solutions for our clients. I see a very exciting phase of growth and innovation for all as a result.”
“The MG2 product suite complements the Newscycle subscription and content management platforms with a set of digital applications that enable better tracking of audience behaviors, tighter management of related data, and the ability to generate data-driven marketing campaign decisions,” said Newscycle CEO, Scott Roessler. “With this acquisition, our combined company is uniquely positioned to provide our clients with frictionless self-service subscription tools, as well as a single point of access to all customer and content assets.”
The transaction closed on December 3, 2018. Financial terms have not been disclosed.
About Marketing G2
Marketing G2 (MG2) develops data-driven customer engagement technology and management tools that enable subscription-based companies to utilize all their data, technology, and content assets to engage customers and prospects to grow audience, increase revenues, and reduce costs. MG2’s customer engagement platform and data-driven products and services are utilized by many of the leading media companies throughout North America including Advance Newspapers, Cox Media Group, Digital First Media, Gannett, Hearst, Simon & Schuster and Tribune Publishing. MG2 is based in Horsham, PA. To learn more, please call 1-267-657-0207 or visit http://www.marketingg2.com [1].
About NEWSCYCLE Solutions
NEWSCYCLE Solutions is the leading provider of software and services powering the global media industry. Our content management, advertising management, subscription management and mobile solutions help companies drive profitability and accelerate digital business models. With headquarters in Bloomington, MN and regional offices throughout the world, Newscycle Solutions is a trusted partner serving over 2,500 news media, broadcast, magazine, financial services and corporate clients in 45 countries. Please visit https://newscycle.com [2] for more information or write to us at info@newscycle.com [3].
