Forrester is one of the most influential research and advisory firms in the world. They have released their Now Tech report to help digital business strategy professionals understand the value they can expect from a recurring customer and billing management provider and assist in selecting vendors based on various criteria.
The report has been authored by Lily Varon, a Forrester analyst serving eBusiness and channel strategy professionals, who specialises in the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management.
One of the key takeaways from the report was that businesses can “improve their agility and customer experiences with flexible billing technology”, pointing out how crucial that is in an environment where recurring payments are becoming the norm and the line between B2B and B2C is getting ever more blurred.
The report states that: “The billing experience is pivotal in a customer's journey - an experience whose emotional potency is particularly evident when something goes wrong. But evolving business models make it harder to get billing right. Simple one-time transactions are giving way to complex recurring business models, and pure B2B or B2C businesses are diversifying and becoming ‘B2Any’.”
“In turn, billing technology is becoming more flexible in order to serve these recurring revenue B2Any businesses. Digital business strategy pros finally are waking up to the long-term high value of flexible billing technology as a tool in their arsenal to win, serve, and retain customers”, the report continues.
“We’re delighted to be included in this Forrester Now Tech report,” said Paul Johnson, CEO and Co-Founder of MPP Global. “Our specialist knowledge in the Publishing, TV and Sports markets has been established through years of experience and working with leading businesses in those industries.
“It’s particularly exciting to read about the significance of flexible billing since choice, agility and speed-to-market are at the heart of what eSuite offers. We look forward to future research from Forrester as the recurring customer and the billing management landscape evolves further.”
Click here [1] to view the full Now Tech: Recurring Customer and Billing Management, Q4 2019 report, published in October 2019.
To find out more about MPP Global’s eSuite, the world’s smartest subscriber management & billing platform, please visit https://www.mppglobal.com/platform/ [2].
About MPP Global
MPP Global delivers eSuite, the world’s smartest subscriber management & billing platform providing blue-chips in the Media sector with the freedom to deploy flexible business models that drive recurring revenue streams.
eSuite powers next generation lifecycle management that enables the acquisition, monetisation and optimisation of customers.
With offices throughout the Americas, Europe and Asia Pacific, MPP Global has an impressive track record of maximising customer lifetime value. Clients include Sky, McClatchy, L’Équipe, Bonnier, Specsavers, Daily Mail, NBC Universal, ProSiebenSat.1 and Mainichi.
To find out more about MPP Global and eSuite, please visit www.mppglobal.com [3].
