Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
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Attention non-members: Reports are available for purchase. Please use the contact information at right.
As readers and advertisers are seeking more relevance, more efficiently, publishers must tailor their newspapers to differing communities of interest and geography. The tailored newspapercan provide better targeting, greater flexibility and improved cost and operational efficiencies. How are publishers exploiting the latest technologies, to satisfy readers’ and advertisers’ needs? How can you tailor your newspaper toward greater revenues and reduced costs?
Anton Jolkovski
2011-03-01 12:57
Links:
[1] http://archive.wan-ifra.org/reportdnl?fid=27936&nid=33577&fty=4
[2] http://archive.wan-ifra.org/category/reports/business-management-organisation
[3] http://archive.wan-ifra.org/category/reports/mailroom-and-distribution