Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
(Note: You do not need your log-in – just your e-mail address.)
Attention non-members: Reports are available for purchase. Please use the contact information at right.
The move to smaller formats has become unstoppable. But what are the pitfalls? How do you reassure readers, win over advertisers, retain revenue and ensure efficient production? In this report, we reveal the lessons learnt by the first movers.
Mitko Dimitrov
2011-03-08 14:57
Links:
[1] http://archive.wan-ifra.org/reportdnl?fid=28544&nid=33815&fty=4
[2] http://archive.wan-ifra.org/category/reports/advertising
[3] http://archive.wan-ifra.org/category/reports/business-management-organisation
[4] http://archive.wan-ifra.org/category/reports/presses-and-printing