World Digital Media Trends 2010

Summary

Digital media and advertising have continued to grow despite a global economic downturn that has stunted or reversed growth across media industries since 2008. In fact, they are forecast to continue their expansions well into 2014, according to research firm PricewaterhouseCoopers LLP and Wilkofsky Gruen & Associates. As technologies evolve and digital sectors advance, new media platforms are gaining market share while traditional media see limited growth or decreasing shares overall.

Newspapers around the world are charged with mapping out both the media mix best suited for their readership, as well as revenue streams and monetization possibilities that fit their needs best. Publishers are learning that challenges and solutions are no longer the same at every newspaper, and are digging into demographic and geographic data that can best inform and help them tailor plans for the future to the unique needs and wants of their readers.

The World Association of Newspapers and News Publishers’ World Digital Media Trends 2010 partnered with 66 research companies to piece together the world’s media and advertising landscapes, as well as media usage trends on different platforms and a look at how those trends impact the newspaper industry. As technology accelerates change, publishers today are tasked with making good decisions quickly, and this report aims to better inform those decisions.