Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
(Note: You do not need your log-in – just your e-mail address.)
Attention non-members: Reports are available for purchase. Please use the contact information at right.
NOTE: Media Development reports are available also to non-members, free of charge. Please click here to download the report [2] or here for more information about Media Development [3].
The content of this report is based on a series of interviews held on-site in Uganda, Kenya and South Africa in February and March 2011. The aim of this report is to provide a comprehensive guide for Sub-Saharan media companies looking into the mobile channel. The typical reader is a media manager who needs to understand the overall opportunities and challenges in the market today and in a foreseeable future to be able to make up his or her mind on how to take mobile further in their own organisation.
Anton Jolkovski
2011-10-05 16:14
Links:
[1] http://archive.wan-ifra.org/reportdnl?fid=40567&nid=42032&fty=6
[2] http://www.wan-ifra.org/system/files/field_article_file/Mobile_Media_Services_Sub-Saharan_African_Newspapers_R1.pdf
[3] http://www.wan-ifra.org/microsites/media-development
[4] http://archive.wan-ifra.org/category/reports/electronic-media