Reading, UK, 05.04.11 — Atex announces its new Tablet Publishing solution designed to help media companies produce attractive tablet editions using existing staff, skills and systems. Editions built with Atex Tablet Publishing will attract larger and more loyal audiences through a reading experience created from a rich ecosystem of Web capabilities. Atex Tablet editions are also lightweight, making them quicker to download and easier to navigate.

Atex Tablet Publishing combines app-like navigation (scrolling, tapping, etc.) with a user experience developed using HTML5. This approach allows media companies to quickly design editions with hyperlinks, videos and social media sharing. There are no bulky PDF files or formats that take minutes to download. By designing the Atex solution in HTML5, Atex ensures that tablet editions will be available on a wide variety of platforms, including the iPad and Android-based devices.

For tablet production, Atex Tablet Publishing integrates with existing editorial infrastructures, making it easier to multi-purpose content across print and digital products. Article templates are designed for automatic placement on tablet pages. Support for layout-driven workflow and WSYIWYG editing streamlines the content creating and revision process for teasers, headlines and other write-to-fit elements. Editors can review their tablet pages and layouts from a browser, which previews the look-and-feel of the tablet edition.

“With Atex Tablet Publishing, Atex extends its unique position as a one-stop-shop for media companies looking for a combined editorial, production, advertising, Web content management and audience development system,” said Peter Marsh, Atex Global Vice President of Product Management. “We’ve developed Atex Tablet Publishing with the goal of helping media clients enrich their brands across all print, online and mobile channels, as well as to enable a deeper, more personalized relationship with readers, subscribers and advertisers.”

Atex Tablet Publishing is available under the Atex hosted Software as a Service (SaaS) model or as an on-premise solution.

About Atex
Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. We develop smart digital solutions that make a measurable difference and enable our 1000+ customers to to streamline operations and optimise their digital strategy. As a global organisation, we are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.

For more information, please visit the Atex website www.atex.com