Reading, UK, 13.04.11 — The New Straits Times Press (Malaysia) Berhad (NSTP), the owner of The New Straits Times and other leading Malaysian newspapers, selected the Atex Polopoly Web Content Management solution to manage its online initiatives.

NSTP will use Polopoly to generate more clicks and keep readers on its websites longer. Polopoly’s integrated text mining and search engine optimization will help make NSTP’s content easier to find via outlets like Google and Yahoo!. Text mining also allows the publisher to serve readers targeted content based on their interests and past viewing history. This increases the likelihood readers will remain on site to view related photos or articles.

With rapid microsite creation, Polopoly allows NSTP to launch new Web products with limited technical involvement. This will enable NSTP to use microsites to offer additional advertising, while providing more coverage on popular topics. As a result, Polopoly gives NSTP functionality to monetize more of its Web content.

Polopoly will help NSTP build stronger relationships with its readers and reach younger audiences through social media portals and community features. Blogs, polls and commenting will give readers a platform to interact with editorial content.
“We are confident that the Atex Polopoly Web CMS is the right choice for any company looking for a scalable platform which allows personalization, ease of integration and is robust enough to manage peak loads during high-traffic times,” said Rorey Rogers, CEO, Atex Asia. “NSTP has been using the Atex Advertising system for Classified and Display advertisement booking and the Atex Audience Development system for its circulation workflow for many years now. With our Polopoly Web CMS, NSTP will improve its Internet-based online services to its customers and advertisers as well as take another step closer to achieving a fully integrated media system.”

The Atex Asia team will demo the Atex Polopoly Web CMS at The Internet Show Asia 2011 at stand no. D19 at the Suntec Singapore, Hall 404 from 13 April to 15 April.  To pre-register a demo slot, contact awee@atex.com
For more information, please visit the Atex website www.atex.com

About Atex
Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. We develop smart digital solutions that make a measurable difference and enable our 1000+ customers to to streamline operations and optimise their digital strategy. As a global organisation, we are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.