Reading, UK, 26.05.11 - Atex launches two new advertising solutions designed to help media companies enhance their advertising operations. With the Atex solutions, media companies can utilize a wide variety of browser-based devices as well as tablets to improve the productivity of sales staffs. The systems also encourage companies to adopt flexible business models that respond quickly to new revenue opportunities.

For the browser, Atex offers the OneView Advertising application for ad booking and customer account management. It is designed to help media companies streamline the entire advertising operation from order entry, to scheduling, tracking, publishing, reporting, and billing. OneView Advertising gives media companies the flexibility to tailor the system to meet their specific business needs. Through Web services, media companies can create ‘role-relevant’ user experiences to meet a specific job function. It also generates comprehensive ‘mash-ups’ where elements from individual software applications like Microsoft Dynamics CRM or SalesForce.com are combined in the same Atex Advertising experience.   

The second solution, Atex Tablet Ad Management, helps mobile salespeople generate more business by giving them the tools to act as soon as an advertising customer is ready to buy an ad. It delivers an end-to-end solution that allows salespeople to update, review, or enter new customer information or place new orders from an easy-to-use app. With the ability to control the entire ad management workflow while sitting in front of the customer, the Atex application eliminates the need to be in the office to review production schedules, or run credit checks. All those tasks and more can be accomplished on an iPad while sitting at the customer’s desk.

“Media companies around the world want tools that enable advertising salespeople to become more productive, more mobile, and more customer-centric,” said Donna Beasley, Atex Vice President of Advertising Product Management. “With these new Atex products, salespeople can manage advertising and customer activity from any PC, Macintosh or tablet device. In addition, Atex delivers a modern user experience that helps salespeople close more deals while strengthening the relationships with current and prospective advertisers.”

About Atex
Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. We develop smart digital solutions that make a measurable difference and enable our 1000+ customers to to streamline operations and optimise their digital strategy. As a global organisation, we are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.

For more information, please visit the Atex website www.atex.com