Reading, UK, 08.06.11 — Atex announces that Federico Marturano has been appointed Atex Managing Director Italy. Marturano will work within the region to strengthen Atex’s position as a leading supplier of innovative products and services for media rich industries. Marturano will also oversee new business development and drive Atex’s accelerated growth into the digital marketplace.

Prior to joining Atex, Federico Marturano was responsible for managing the turnaround of L’Unione Editoriale S.p.A., a regional media conglomerate in the Sardinian market. As Group CEO, he spearheaded the company’s adoption of a new business model that focused on achieving financial and operational synergies among its different media departments. Marturano also played a significant role as Managing Director of the online-activities for Monrif Net, the new media business of the MONRIF Group-Poligrafici Editoriale. In addition, he was founder and CEO of Italia News, the first Italian syndication in online advertising.

“With its suite of advertising, editorial and Web content management solutions, Atex gives companies the tools to generate more revenue and increase their audience for print, digital, mobile and tablet products,” said Marturano. “There are not many vendors in the industry that can claim that. As Managing Director I look forward to reinforcing how Atex is helping companies across Italy improve the success rate of their digital initiatives.”

Jim Rose, Atex Group CEO, added: “With his experience in leading both large media companies and spearheading successful digital initiatives, Federico Marturano fits perfectly into Atex’s strategy for the Italian region.”

About Atex
Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. We develop smart digital solutions that make a measurable difference and enable our 1000+ customers to to streamline operations and optimise their digital strategy. As a global organisation, we are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.

For more information, please visit the Atex website www.atex.com