21.10.11 - Protecmedia has reached an agreement with Daedalus, a company which specialises in the development of linguistic technologies (known as semantic enrichment), in order to integrate the latter’s technologies into its solutions to enhance the intelligence of the whole auto-cataloguing, enrichment, search and recovery of contents.

In the current multimedia scenario, with an enormous amount of content being generated every day, it is extremely important for media companies to have the right tools to increase the efficiency and quality of their production and open the door to new commercial strategies.

Among the possibilities that Daedalus’s technology allows with respect to the enrichment and recovery of information, mention must be made of fuzzy, natural language or multilingual searches. And with respect to the treatment of content, of note are auto-cataloguing, the identification of entities (persons, organisations...) and other data of interest (dates, amounts of money...) or the extraction of relevant concepts.

This technology implemented by Protecmedia allows the media company to improve in two basic ways:

-First, without the need for more resources, the company can carry out more effectively all tasks related to the cataloguing and enrichment of textual or multimedia content. Thanks to linguistic technologies, it is possible to identify references to specific entities or dates, detect relevant concepts, tag the content with data relating to these aspects and categorise them, applying standard or tailor-made classifications. This enables an improvement to be made to the consistency, management and control of this vital asset for editorial firms.

-In addition, the search functionalities in natural and semantic language multiply the possibilities of exploiting and reusing the stored content and enormously aid the work of professionals when searching and recovering them, making possible more efficient and better quality work. This instant and relevant search capacity over large volumes of multimedia content also enables companies to develop new products and innovative commercial strategies with regard to their news assets.

*Protecmedia is an international software engineering and services company providing innovative solutions for media businesses. The current range of products includes cross-media advertising management, planning of editing work, content management, multichannel editing and production, management and sale of editorial assets and control of circulation and subscriptions. At present, MILENIUM Cross Media software is used by more than 350 publications in 19 countries
    
* Daedalus was set up in 1998 and specialises in technologies concerning semantics and natural language processing, applied to the production and management of multimedia content. Daedalus’s products are used in the media and by companies in different sectors to increase both efficiency and quality in the production of contents, the analysis of traditional and social media and knowledge management.