16.05.12 - TopSkor published by Trio Warna Gempita is the most widely read sports newspaper in Indonesia. Production runs between Mondays and Saturdays with a daily circulation of 150,000 copies and a reach of 800,000 readers.
Up until the end of 2011, TopSkor circulations were produced externally. However, company founder and owner Entong Nursanto wishes to provide an even better service to the market and initiate further growth for Trio Warna and its newspaper. So he took the logical step and invested in in-house production capacity incorporating a newspaper press and state-of-the-art mailroom technology from Ferag. Entong Nursanto justifies his choice of the Swiss product from the Zürcher Oberland by saying: “We must make the best possible preparations in order to face the new challenges. For that reason, we want to work with none other than the best system suppliers in the marketplace”.
There’s talk of further plans to get the production equipment working with greater versatility, although Entong Nursanto is not letting too much out of the bag. One thing is clear: the current Ferag system has a lot of development potential and the decision in favour of the technology from Hinwil can also be interpreted from this strategic perspective. The Ferag concept certainly gives Trio Warna Gempita a sound basis to achieve greater value creation in the commercial market as well.