World Association of News Publishers


Metro chooses Twipe Digital Publishing for its iPad editions

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Metro chooses Twipe Digital Publishing for its iPad editions

Article ID:

16204

Brussels, Belgium, February 26th 2013 - Metro, the free newspaper, launches 2 new iPad apps in Belgium on the Twipe Digital Publishing platform: Metro FR for the french-speaking community and Metro NL for the flemish part of the country.
 
The digital editions of the Metro newspapers are offered free of charge. Metro targets new ad revenues by offering additional advertisement spots in the apps. The Metro iPad app offers a best-in-class smooth and tactile reading experience enriched with additional pictures and an enhanced Article Viewer. Through the background download feature of Apple’s Newsstand, the newspaper will be available automatically to readers in the morning. They will have plenty of time to read the newspaper while they are commuting to their work.

More than 1.000.000 downloads each month
The implementation of the Metro Digital Editions on the Twipe Digital Publishing Platform took less than 8 weeks. The addition of Metro will further grow the scale of the platform. The Twipe Digital Publishing Platform handles already more than 1.000.000 newspaper and magazine downloads each month.

About Twipe Digital Publishing (www.twipemobile.com)
Twipe offers an innovative digital publishing solution to publish newspapers and magazines on all smartphones and tablets. The Twipe solution combines award-winning front-end apps with efficient workflow systems.
Customers and references include: De Standaard, NRC Handelsblad, L’avenir, Het Nieuwsblad, Gazet van Antwerpen, Belang van Limburg.

Author

Michael Spinner-Just's picture

Michael Spinner-Just

Date

2013-02-25 10:00

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