WAN-IFRA aims to build the professional, managerial and technical capacity of the Vietnamese media by providing support, strategic guidance and best-practice advice for the Vietnam Journalists' Association's existing media training center (VJTC). The training centre itself will be developed by bringing in external, international expertise and know-how in order to improve the quality of training being offered to Vietnam's media professionals. The Vietnamese press has undergone a phase of change and limited liberalisation over the past 20 years, with the government allowing the media a level of self-determination that encourages the introduction of more pluralistic journalism and new forms of revenue generation. At the same time, there has been a significant change in audience behaviour with the emergence of new ways of consuming news.