As an integral element of WAN-IFRA’s pioneering Media Development programme, executive twinning – the partnering of senior media professionals from news organisations in non-competing markets – has produced a number of successful business and development opportunities across Asia, Africa and the Middle East. Challenging the traditional approach of north-south partnerships, WAN-IFRA’s Executive Twinning Programme: Southern Africa has turned the notion of development support to media in emerging markets on its head.