67th World News Media Congress · 22nd World Editors Forum · 25th World Advertising Forum
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Programme
Sunday, 31. May 2015
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12:30Washington Hilton: Georgetown
The workshop organized by the Global Alliance for Media Innovation, will be a combination of inspirational talks, roundtable discussions, group exercises, case stories and of course hands on experience with both the consumer side of receiving news on wearable devices as well as writing for smart watches in various journalistic forms.
Speakers also include:
Ganesh Ram, Master of Science Student, Aarhus University, Denmark
Jonas Skytte, Master of Science Student, Aarhus University, Denmark
Kim Svendsen, Director, Stibo Accelerator, Denmark
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15:30Washington Hilton: Cabinet
Moderated by Nancy Lane of the Local Media Association, a superstar panel will discuss case studies on diverse issues such as native advertising, using multi-platform content to gain loyal audiences and how small and mid-sized publishers can succeed in the digital age. Specifically aimed at publishers, editors and media professionals from regional or mid-sized news organizations.
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15:30Make the most of video and live-streamingWashington Hilton: Jefferson
This practical workshop will give you tools to increase the power of your online videos. It will also show you how USA Today is using Periscope to live stream. Workshop by Randy Covington and Tanya Sichynsky.
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15:30Newseum
More than ever, we in news publishing must help young people learn about what makes professional journalism different from other content, why their freedom of expression is at stake and how they can get involved in both. We will look at best practices and the next global steps. Participation is limited to 20 people and is by invitation only. If you are interested in attending, please contact Dr. Aralynn McMane, WAN-IFRA's executive director for youth engagement and news literacy, at aralynn.mcmane@wan-ifra.org. NOTE - This event will be held at the Newseum from 15h30 to 18h30. The session is co-hosted by the Newseum and API-NAA. Participants can then go directly to the welcome cocktail in the same building.
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19:00Hosted by NAA in cooperation with the Knight Foundation.Newseum
Find out why the Newseum is called the "must-see" attraction in Washington, D.C. Located between the White House and the U.S. Capitol, the Newseum offers a conversation-inspiring experience you won't find anywere else. Explore historic artifacts, Pulitzer Prize-winning photographs, interactive exhibits, a 4-D theater and more, to relive significant moments through the eyes of the media. Enjoy an evening with old friends and make new ones - the Welcome Cocktail is the place to mingle with your peers from all over the world.
Bus shuttle provided from the Washington Hilton to the Newseum and back.
Monday, 1. June 2015
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7:30Washington Hilton: Terrace Foyer
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8:00Washington Hilton: Cabinet
The digital revolution has transformed traditional journalism and the global media landscape: everything from storytelling platforms to business models and newsroom resources. Bloomberg Politics Managing Editors John Heilemann and Mark Halperin will provide insight on how your organization can leverage these changes across digital, print and video.
This breakfast is RSVP only. Please click on this registration link or the Bloomberg logo to reserve your spot.
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9:00Washington Hilton: Ballroom
The 2015 Golden Pen of Freedom has been awarded to Journalists Killed in the Line of Duty. The Golden Pen of Freedom is an annual award, made by WAN-IFRA since 1961, to recognize the outstanding action, in writing or deed, of an individual, a group or an institution in the cause of press freedom. The award is given during the Opening Ceremony.
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10:25Washington Hilton: Ballroom
A conversation between The Washington Post's Executive Editor, Martin Baron and Maria A. Ressa, the co-founder and Executive Editor of the Filipino news start-up Rappler.
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10:55Washington Hilton: Ballroom
American newspapers were the first to face the digital transformation and there are many lessons to be learned from their experience of managing it. This panel will share the experiences of top CEOs from leading media houses of what went well and what went wrong. What opportunities do they see now?
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12:00Washington Hilton: Columbia Hall
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13:30Washington Hilton: Ballroom
WAN-IFRA collects data from more than 70 countries thanks to the very positive support of national newspaper and media associations and its data partners: Zenith Optimedia, IPSOS, ComScore and RAM. The 2015 World Press Trends report is a unique snapshot of the global newspaper industry.
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14:00Washington Hilton: Ballroom
Brands spend enormous amounts of time and money trying to understand and appeal to the millennial audience.
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15:00Washington Hilton: Ballroom
A short video highlighting news events since our last World News Media Congress in Torino, which will underpin insights from Agence France-Presse's Global Editor-in-Chief Phil Chetwynd on some of the difficult decisions that lie behind global news coverage.
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15:30Washington Hilton: Columbia Hall
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16:00Washington Hilton: Ballroom
Publishers and editors have a common responsibility to face the challenges posed by tech companies and cooperate in order to compete with engineered news and algorithms.
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17:00Washington Hilton: BallroomFrom the internet-broadcast beheadings of journalists to the deadly assault on Charlie Hebdo, our profession has become a prime target of extremists and terrorists. What steps should journalists take to ensure their own safety? A panel discussion among frontline journalists and editors sponsored by WAN-IFRA and The Associated Press.
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18:00Washington Hilton: Columbia Hall, Gunston Room
The Content MarketPlace is a place to present, discuss, commission and purchase video programs and other forms of visual reporting content. Opened by Lockhart Steele.
Tuesday, 2. June 2015
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7:30Washington Hilton: Terrace Foyer
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8:00Washington Hilton: Columbia Hall
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8:00Washington Hilton: Fairchild
Learn how to use audience data to target the right editorial - and branded - content to increase engagement and digital revenue. The session will include a customer case study presentation by Eric Bright, Vice President of Ecommerce, at Deseret Digital Media (DDM), who will share DDM’s vision of using data to drive engagement and improve their business.
In order to register for this event, please click on the Cxense Logo below.
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8:00Gunston, Columbia Hall
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8:30Gunston, Columbia Hall
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8:55Washington Hilton: Ballroom West
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9:00Washington Hilton: Ballroom
The New York Times Innovation Report, produced by an internal newsroom team and published in May of last year, identified major issues and challenges facing the newspaper in the digital world. After reading the recommendations in the report, many news publishers around the world interrogated their own newsrooms. So what has happened since its publication? Has The New York Times followed its own advice?
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9:30Washington Hilton: Ballroom Central
Big and mid-sized companies face the same need to supplement their core activity with additional growth drivers. This session looks at different strategies for growth and will show how to be active without the spending power of a big tech company or an investment fund.
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9:30Washington Hilton: Ballroom West
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9:30New positions and organization.Washington Hilton: Ballroom East
Programmatic ad buying has changed online advertising profoundly, and nowhere has the impact been greater than on advertising sales teams and human resources in news media companies. Does it allow sales teams to focus on more important matters, such as improving creativity and storytelling to accomplish the goals of a campaign? Does it affect sales prices?
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10:00Washington Hilton: Ballroom West
We call attention to editors who are making a difference and have overcome social, political and legal obstacles.
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10:30Washington Hilton: Columbia Hall
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10:30Washington Hilton: Ballroom West
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10:30Gunston, Columbia Hall
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11:00Washington Hilton: Ballroom Central
Media companies are aware that they need to adapt their organization, but it often takes an outsider to accelerate the tempo. Transform and position a media company for success in the digital age.
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11:00Washington Hilton: Ballroom West
Presentation of the 2015 Trends in Newsrooms report compiled by the World Editors Forum.
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11:00Washington Hilton: Ballroom East
What is the “Attention Economy”? Does this affect how ad inventories are positioned, sold and priced? Are there differences in how people around the world engage with content? What is the real impact of unattributed traffic (a bucket of traffic referred to as “dark social”) and are there solutions for it? The responses are provided by a data scientist and will therefore be based on data analysis.
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11:10Washington Hilton: Ballroom West
Is the Washington start-up coming soon to a city near you?
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11:25Washington Hilton: Ballroom West
Doing more with fewer resources is a constant challenge for newsroom evolving towards a mobile future. Innovative editors share their strategies.
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11:30Washington Hilton: Ballroom East
In this session, the Advertising Forum questions what does and does not work for brands in terms of relationships with the media, digital marketing and responding to evolving business needs.
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12:00Why news outlets need to care about internet governance.Washington Hilton: Ballroom Central
No one should be concerned more about keeping the internet open and free than news publishers, yet until now they have not engaged in a discussion that lies at the heart of their ability to do their jobs.
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12:00Washington Hilton: Ballroom East
Digital video is today’s go-to for consumers looking not only for innovative programming, but for all content, long form or short. In this session, Sorosh Tavakoli, Ooyala's SVP of Adtech and former founder & CEO of Videoplaza, gives digital video advertising trends from Ooyala Video Index Report.
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12:30Washington Hilton: Columbia Hall
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12:30Washington Hilton: Ballroom Central
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12:30By invitation only (limited space)Washington Hilton: Columbia Hall, Room Cardozo
For further information, please contact:
Ralf Ressmann
Director of Europe, Middle East and Africa (EMEA)
WAN-IFRA
Rotfeder-Ring 11
60327 Frankfurt am Main
Germany
Office +49 69 24 00 63-0
Direct +49 69 24 00 63-251
E-Mail ralf.ressmann@wan-ifra.org -
12:30Washington Hilton: Fairchild
Is paid-for content overwhelming journalism? How do we protect editorial independence and retain public trust?
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12:30Gunston, Columbia Hall
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13:00Gunston, Columbia Hall
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13:30Gunston, Columbia Hall
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14:00Washington Hilton: Ballroom Central
- Mobile reloaded at Alpha Media Holdings -
- Mobile is changed media forever, a Sanoma media group in Finland created a Mobile Development Center to keep up with the challenges. Observations and insights from the lab. A peek into the future.
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14:00Washington Hilton: Ballroom West
A session highlighting the pioneers who are using algorithms, explanatory journalism and new formats for enhanced storytelling.
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14:00Washington Hilton: Ballroom East
Branded content guidelines and realisations at NewsMaster, Rossel Group (Belgium); 3D ads and other creative efforts to improve the impact of advertising at Amedia (Norway).
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15:00Washington Hilton: Columbia Hall
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15:00Gunston, Columbia Hall
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15:30Washington Hilton: Ballroom Central
Major media companies share how they integrate innovation into their working process.
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15:30Washington Hilton: Ballroom West
Despite an increased focus on violence and physical attacks against the profession, journalists are facing new and different pressures that influence their work, silence their voices and create a chilling effect throughout news media globally. The sustainability of quality journalism is at stake.
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15:30Washington Hilton: Ballroom East
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19:00Columbia Hall (exhibition area), Terrace Level
We welcome you with cocktails and soft drinks in Columbia Hall.
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20:00Washington Hilton: Ballroom
Don't miss out on the opportunity to meet new colleagues from around the world and to catch up with old acquaintances. Enjoy a multi-course dinner and let yourself be entertained by Jukeboxx Lite, a world-class band that is guaranteed to get the party started.
Wednesday, 3. June 2015
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8:00Washington Hilton: Columbia Hall
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8:00Washington Hilton: Fairchild
Matt Lindsay will address the challenge of identifying and tapping into the right data to help publishers acquire paying customers and maximize yield from digital advertising inventory and also discuss how their new Listener™ data tool can be used to maximize audience, advertising and content revenues.
To register for the breakfast, please contact breakfast@mathereconomics.com.
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8:00Sponsored by the Pew Research Center.Washington Hilton: Monroe
Investigative journalism is at risk due to the erosion of source protection in the digital era. Speakers at this breakfast session will discuss the growing problem internationally and what you can do about it.
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8:00Gunston, Columbia Hall
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8:30Gunston, Columbia Hall
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9:00Washington Hilton: Ballroom
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9:30Gunston, Columbia Hall
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9:45Washington Hilton: Ballroom
What do the Norwegian daily VG, The New York Times, The Guardian US, and the photo messaging application Snapchat have in common? They all have high levels of user loyalty. This session looks at how news publishers encourage and increase user visits and audience loyalty, and how this leads to revenue.
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9:45Washington Hilton: Lincoln
What we can learn from The New York Times and The Washington Post about involving your audience in what you do, and how to navigate the ethics of it all.
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10:30Gunston, Columbia Hall
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11:00Washington Hilton: Columbia Hall
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11:00Gunston, Columbia Hall
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11:30Washington Hilton: Ballroom
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11:30Gunston, Columbia Hall
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11:45In collaboration with the International Center for Journalists (ICFJ).Washington Hilton: Lincoln
Share the successes of the newsroom pioneers tackling 3-D journalism, virtual-reality storytelling, the use of drones and mobile scanners by journalists. Hear what’s next.
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12:00Gunston, Columbia Hall
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13:30Dissecting the big challenges facing publishers, policy makers and society.Washington Hilton: Hall Cabinet
Intellectual property is a global priority for publishers. Likewise, net neutrality has sparked heated debates in the U.S. and throughout the world, and the right to be forgotten promises to become an issue across the Atlantic.
In 2015 publishers, internet giants and private citizens often find themselves engaging more and more passionately in debates around media policy, with alliances changing dramatically depending on the topic.
WAN-IFRA brings this debate to the 2015 World Newspaper Congress where legal experts, international institutions and practitioners will contribute to help clarify where we stand, and where we are headed.
For more information about the World Media Policy Forum and to register, please click here.
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15:30Washington Hilton
Date and Location
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01 Jun 2015 - 03 Jun 2015Washington, D.C.USA
Contact information
Christin Herger
Deputy Director, Global Events
WAN-IFRA
Phone: +49.69.240063-286
E-Mail: christin.herger@wan-ifra.org