Alexis is also member of the Board of the Interactive Advertising Bureau's Peruvian branch, IAB Peru, which he presided from 2012 to 2013. He's a Business Administration graduate from the University of Lima, specialised in E-Marketing, SEO, E-Commerce and web-design. He's the first Latin American to obtain IAB's Digital Sales Certification and actively promotes it in the region. He actively works with several private and public institutions to reduce Peru's digital gap. He has also held marketing positions in CencoSud and PromPerú.