Every year WAN-IFRA organises several Study into the world’s top media, digital and tech companies to get an in-depth look at their operations and see first-hand how they are meeting today’s challenges and delivering content and advertising across platforms. 

Participants benefit not only from seeing innovative organisations in action and taking part in presentations and discussions with their key staff members but also from daily conversations with fellow participants, who are often facing similar challenges at home in their own publishing houses. 

Tokyo is hosting in September the second Wearable Tech Expo (WTE), which is Asia’s largest Expo on Wearable Tech, and counts with the participation of the sector’s key players from the US and Europe. This event is co-organized by the Asahi Shimbun’s media group. 

Taking advantage of this unique opportunity to get exclusive insights on the way wearable technology will impact many aspects of our daily life - in particular, the way we consume news content - this Study Tour will offer an exclusive visit of the WTE and private meetings with its organisers and key speakers. It will also offer a series of visits and meetings with key executives at Japanese leading media, digital and tech companies. 

• Discover the impact of wearable techonology and its potential for news distribution.
• Discuss major technology trends and new digital business ideas with tech & media experts.
• „Learn how Japanese forward-thinking companies foment a corporate culture of innovation.
• Understand how traditional businesses use mobile platforms, mobile payment, ecommerce and innovative advertising.