Director of the Digital Strategy Commitee at the Brazilian Newspaper Association (ANJ) and independent consultant. Digital Media Director at Folha de S.Paulo, in Brazil, for 10 years. She was  responsible for strategic business management for internet, and new projects manager for technology and content for websites and mobile devices, including commercial guidelines. Lauched Folha Online in 1999, when was in charge of planning, hiring staff and publication for the website, the first real-time newspaper in Portuguese language, which she directed for 11 years.