Senior executive with global experience in Asia and Latin America, in multinational companies such as Coca-Cola, Red Bull and Domino´s Pizza and local companies like El Tiempo.

Felipe started his professional career as an entrepreneur as the master franchise for Domino´s Pizza in Colombia. In 1995, Coca-Cola attracted him to the corporate world, where he held senior management positions in Colombia, Singapore, Hong Kong, Shanghai and Beijing.  In 2008, returning home to Colombia, he accepted the position of CEO for Red Bull South America. At the end of 2010 seduced by the media world, he accepted the position of Content Distribution GM for El Tiempo,  position that he succesfully held until april 2013, when he founded ProBusiness a company dedicated to the development of Digital business´and to the restructuring of PauteFacil a company in the digital advertising industry owned by the four most important meia companies in Colombia.