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Promoted Articles
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The newspaper industry is under pressure globally. While in the West, decline of the newspaper has been rapid, in the East, newspapers will probably survive for longer. However, there are several pressures on the newspaper industry in the East as well – competition from digital readership, increasing input costs, reducing advertising spends, and so on. In such a scenario, it is important for newspaper industry players to collaborate to improve internal operational efficiencies across the industry. Through such an effort the overall industry will stand to benefit. With this objective in mind, an industry-wide benchmarking exercise was carried out to identify specific improvement opportunities across players. The result has been extremely encouraging. This report details out the methodology and findings of this benchmarking exercise.