First the world, then mobile: Simone Loesch started her professional life working in Singapore. Next stop Melbourne, Australia – studying International Business. Then – Berlin calling! After a stint of 2 years licensing music for the mobile ringtone company Jamba!, she proceeded to work on the key account Coca-Cola for the mobile full service company YOC.
For and with her client she, for example, realized a mobile marketing campaign based on SMS and data rewards on 200 Million Fanta bottles in Germany. Other projects led her to Ireland, UK and France.

Currently she is working on the development of the Axel Springer mobile advertising business in their portfolio. The portfolios flagship is BILD.de MOBIL which had 309 Million page impressions in May 2012.