In this workshop, you learn how Google works and how publishers can use search engine optimisation to their advantage. This includes search engine-oriented writing, avoiding SEO errors at the time of web relaunches, internal link building and producing appropriate topic landing pages.

In order to guarantee practice orientation, this training workshop will include very many examples from the online news environment. In addition, websites will be analysed and critiqued “live” in a SEO Site Clinic.

Programme:

• Basic principles: How search engines work
• Users and utilisation of search engines – who searches how and what with Google?
• Google updates: Panda and Penguin
• Approaches to optimisation: contents, links, technology
• Social media and SEO
• Link building for publishing houses: ALL personnel can (should!) contribute
• Editorial SEO: search engine-oriented writing
• Google News: How to position yourself more effectively with latest news
• Live site clinics
• Relaunch SEO: How do I lose as little Google traffic as possible when relaunching?
• Optimal landing page + topic pages

Who should attend:
This training events is intended for product and project managers online as well as (senior) online editors.

For more information please download the programme flyer >>>