Session 1: From multimedia to smart media companies

Transforming a traditional media company into a smart media company.

The publisher of The Sydney Morning Herald & The Australian Financial Review, among many titles, streamlines its newspaper operations and aggressively invests in online businesses for diversifying its revenue streams at a fast pace.

Greg Hywood, Chief Executive Officer, Fairfax Media, Australia

Leveraging on a media brand for thriving in online biz

An overview of Dow Jones’ strategy for providing consumers with high quality, differentiated content and delivering it to consumers and businesses in innovative ways across all platforms.

Christine Brendle, Managing Director, Asia Pacific, Dow Jones, Hong Kong

Embracing the new media mindset

NSTP is unfolding an aggressive new media strategy based on new product development, strategic partnerships and acquisitions. The E-Media team operates from a different building and with a 100% pure-player mentality.

Cheryl Goh, Head of E Media, New Straits Times Press, Malaysia

Session 2: Monetizing online content

FT: Native vs device-neutral apps

The FT has made the bold move to take an independent app strategy that includes device-neutral apps.What are the pros and cons of html5 apps? What subscription options will the FT rely on in the future?

Hiroko Hoshino, Regional Online Director & FT Corporate Representative, FT, Japan

Presentation and interview moderated by Mike Savage, Editor in Chief, Asia Media Journal, Hong Kong

Google analytics for improving online business efficiency

How to use website statistics to efficiently track hits, traffic and clicks for determining the most appropriate strategy for your online business and content distribution.

Vinoaj Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia, Singapore

Session 3: Leveraging social media

Stardoll success story in developing social media business operations

Inspiring and refreshing ideas from Stardoll.com, an online community which targets girls between 7 to 17 years old and gathers over 125 million users worldwide.

Mattias Miksche, co-Founder and CEO, Stardoll Media, Sweden

From online pay-wall to on-demand video and free facebook app

The WSJ’s has adopted different way of charging for its content across its wide digital portfolio which includes asia.WSJ.com, Chinese-language cn.WSJ.com, on-demand online video service WSJlive and the newly release WSJsocial facebook app.

Olivier Legrand, General Manager Asia Pacific, The Wall Street Journal Digital Network, Hong Kong

Session 4: Innovative ventures in online and social media

Boosting online traffic with 3D Animations and online videos

Next Media employs 400 staff to produce an average of 56 daily animations for its TV channels, websites and even for its newspaper front pages. A peep into the future of news?

Emily Wu, Production Manager, Next Media Animations, Taiwan

Learning lessons from a leading internet pure-player

Multinational media company Naspers and Chinese portal Tencent co-own Thailand’s leading service portal sanook.com which has developed inspiring search, e-commerce, social gaming, infotainment and mobile services.

Khun Torboon Puangmaha, Chief Executive Officer, Sanook, Thailand

Revenue diversification. How to reach 50% revenues from digital

A former Editor-in-Chief, Jungkvist contributes to the design of Swedish media Group Schibsted’s online & mobile strategy for generating 50% of its revenues from digital.

Kalle Jungkvist, Senior Advisor, Schibsted, Sweden

Anders Berglund, Sales Director, Aftonbladet, Sweden