30 May, 2012

Inaugural Session

Keynote address – Future of newspaper publishing

DD Purkayastha, Managing Director & CEO, ABP Group, India

Innovative Advertising – Trends from around the world

Magdoom Mohamed, Managing Director, WAN-IFRA South Asia

Cross promotion of print and online advertising

Sarmad Ali, Managing Director, Jang Group of Newspapers, Pakistan

Extra ordinary advertising possibilities and the future / value added products – What are the possibilities and the perspectives from an advertising agency professional.

Gousul Shaon, Grey Advertising, Bangladesh

Reaching out to new audience and markets – A case study

Saras Sethi, Chief Operating Officer, Divya Bhaskar, India

Writing better stories – understanding what our readers need and want.

Champika Liyanaarachchi, Editor, Daily Mirror, Srilanka

Standards for newspaper print production – how to cope with the demands of the business.

Anand Srinivasan, Research Engineer, WAN-IFRA

Social campaigns – how newspapers play a vital role in the development of society – A Case study.

C Mathew, General Manager, Malayala Manorama, India

Digital media and Social networking as the way to connect with the reader and maximizing reach.

Afsan Chowdhury, Editor, bdnews24.com

Conference summary and closing.