-->The Swedish newspaper market is challenged by circulation declines similar to those of other European countries. In 2013, the MittMedia corporation streamlined its print operations. As several of MittMedia's printed publications are actual competitors on the same market, this maneuver had to be carried out while maintaining individual brands and clear visual differences. The design project was headed by Ole Munk who will explain the basics of a complex newspaper production system in which state-of-the-art prepress possibilities are being utilized to the maximum extent.