Printing Summit 2014
Title
Visual
Programme
Wednesday, 19. March 2014
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10:30Part of Session 1
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Can real time responsiveness be implemented in newspapers? "Making print interactive" takes a look at different technologies available to enable the reader to interact with a printed newspaper. Technologies looked at will be from the field of printing and mobile
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-->The Swedish newspaper market is challenged by circulation declines similar to those of other European countries. In 2013, the MittMedia corporation streamlined its print operations. As several of MittMedia's printed publications are actual competitors on the same market, this maneuver had to be carried out while maintaining individual brands and clear visual differences. The design project was headed by Ole Munk who will explain the basics of a complex newspaper production system in which state-of-the-art prepress possibilities are being utilized to the maximum extent.
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In a digital era, some magazines discovered the power and beauty of print. What are their secrets? Why do magazines continue to thrive in a digital age? Why are digital companies moving to print? This session will reveal few of the lessons that newspaper folks can learn form their younger print siblings that can enhance and ensure a brighter future for the printed newspaper.
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Who wants to have a reliable basis for visual colour evaluation during the creation phase?
Who needs a good agreement between the measurement-based evaluation of a printed sample and the visual validation at the press control desk?
Who wants to successfully print papers with optical brighteners?
Anyone who feels addressed by these questions will learn in this lecture why the use of standard light is of such basic importance and how to select the appropriate type of standard light. Also, hints and tips will be given for daily practice. -
Do you know about the problems caused by drying based colour shifts in newspaper printing? Are your printer also forced to do the inking control based on experience and instinct because of the lack of a colour reliable proof? Do you know a (soft) proof solution which could simulate wet printing conditions? This session points out the necessity to simulate wet printing conditions by the example of an recent research project. The major result of this project was the development of the fist soft proof solution which is able to simulate wet printing conditions.
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The experiences gained from migrating from a Uniman press built in 1990 to a brand new Colorman XXL with a new Control Center and a whole new building structure in 2013. Which economic advantages are expected with the Colorman XXL and what are the special forms of advertising made possible for the newspaper sector.
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Fewer and fewer people read newspapers? Not at all! In "Kruschelland" is different: As more and more children are looking forward to Saturday when the "Kruschel" comes - a newspaper specially for kids!, The Verlagsgruppe Rhein Main (VRM) was the first regional newspaper publisher in Germany to launch, in May 2012, its own subscription newspaper for children on the market targeted at very young readers (7-11 years old). A model that gives courage - because it shows that newspaper reading is again a family affair and children will be the readers of tomorrow.
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18:30
A chance to meet fellow participants and speakers to talk over the issues of the day, exchange ideas, make new contacts and share experiences
Thursday, 20. March 2014
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9:05
Despite declines in print circulations, newspapers remain an integral part of society and an established part of communities. Building digital business models is crucial, but ignore print at your peril; audiences remain fiercely loyal. Mr Kilman will present an update on WAN-IFRA's World Press Trends report and case studies that illustrate that newspapers aren't like other businesses -- their core values remain intact even in the face of disruptive change.
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A case study from two Sri Lankan Newspapers , "Ceylon Today" and "Mawbima" and how they used newspaper innovations as a differentiation strategy to create a distinct image in the minds of readers. The positioning strategy was to project the newspaper company as the most innovative one.
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Ads are not appearing in the newspaper, but inside of the head of the consumer so how to use the strength and creativity of the newspaper ? A selection of creative examples and potential effects of stationary and moving images in comparison.
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Diario do Pará grew 700% in less than 15 years, working on the newspaper content to focus on the reader and also working with the print-focused advertiser through the development of formats, offering booklets and special inks (UV) and specialty papers (Offset, Couche and LWC), so that the customer chooses how the ad would be published to highlight the message.The aim was to develop new printed products which would be attractive to the readers and, as a follow up, signal their interest to potential and present advertisers.
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Halewijn is a Belgian printer and publisher. Halewijn recently switched technology to create, produce and distribute 500 editions for a total print run of 300.000 copies of a weekly entitled “Church & Life”. (Kerk&leven).
The solution: an entire automated flow from editing to formatting, compilation, personalization, digital printing, finishing, sorting and distribution.
300.000 unique newspapers, closer to the reader.
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Today, 'Innovation' is the word on the lips of many publishers. News UK is among them, but they are determined to ensure that their print customers are not left behind
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The one year experience of CSQ in the integration of a digital ink-jet press into a newspaper offset production plant. Printing of short run foreign titles, “hyper-local” inserts and hybrid products.
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15:00
Your chance to win a Mini iPad!
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XingDate and Location
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19 Mar 2014 - 20 Mar 2014MunichGermany
Contact information
Sergio de Oliveira
Director of Exhibitions
WAN-IFRA
| Frankfurt,
Germany
Phone: +49.69.240063-282
E-Mail: sergio.oliveira@wan-ifra.org
