Online pure players such as Buzzfeed, Vice and Huffington Post have developed powerful editorial tools and techniques for boosting the reach of their online content. How much inspiration can legacy news publishers draw from the new Content Kings – for both digital and print products – without undermining the quality and credibility of their journalism? What is the best content strategy for social media platforms?

Improving content performance on social networks

Updates on the best social tracking practices and how the likes of  Yahoo, Vox, Buzzfeed, CNN or NPR use tools to track what content performs well online and thus helps shape their editorial workflows.  

Asha Phillips, APAC Account Director, CrowdTangle

7 things BuzzFeed has learned about how people share across Asia-Pacific

Producing and surfacing highly sharable content and make it viral is the trademark of Buzzfeed. This presentation will give insights on how this unique content is produced and distributed.

Simon Crerar, Editor Australia, Buzzfeed

Bots in the newsrooms: How Slack and AI are changing the way news is discovered, created and distributed

We’re at the cusp of a new phase of operations driven by the use of bots and other AI technologies to discover, create and distribute stories. These bots will help automate workflows and help you deliver news faster and with greater accuracy.

Alan Soon, Founder & CEO, The Splice Newsroom