Date: 25 September 2012

Venue: Meeting room, Pune Marriott Hotel

Advertising, the lifeblood of newspapers, is under going a radical transformation. The Summit will provide an understanding of the changes through case studies and demonstrate how media companies can benefit from these changes.

How to promote print and online newspaper advertising?

Learn the step-by-step process for developing and presenting multimedia ad campaigns in this workshop.

• Developing attractive advertising concepts
• Effectiveness of an integrated multimedia campaign
• Strengths, weaknesses and uses of all key media
• Benefits of multimedia solutions over existing advertising activity
• Integrated multimedia schedule and a multimedia proposal

Target Group: Advertising Sales Representatives ,Advertising Sales Management, Multimedia Sales Managers and Marketing Managers

Workshop Chairman: Eamonn Byne, Business Director, The Byrne Partnership Ltd., United Kingdom

Eamonn ByrneHe is a WAN-IFRA Associate Consultant and UK’s leading Training and Marketing Consultancy founded in 1990. Eamonn started his career in the newsroom but quickly made the switch to the ad department and has held posts of newspaper group Commercial Director and Managing Director. Since establishing The Byrne Partnership Ltd.