Crossmedia Ad Summit-Session: Connecting brands to audience
Crossmedia Ad Summit-Session: Connecting brands to audience
“Hated by some. Every morning. Thankfully”. Mumbai mirror showcases its fearless journalism to position its brand.
Rahul Kansal, Executive President, Bennett, Coleman & Co. Ltd., India
Brand building through social events. Sakal organised “School Olympics” that saw over 22000 students participating from over 280 schools. A case study.
Shailesh Amonkar, Chief Marketing Officer, Sakal
“Success in your hands”. Ananda Bazar Partika and Gillette guard joins together to help students in their career. A case study.
Rituraj Dasgupta, Sr. Manager - Sales (Dailies), ABP Pvt Ltd.
Social campaigns. Case study from an European newspaper that is known worldwide for initiating and supporting excellent social, educational and cultural campaigns.
Iwona Pawluk, editor – coordinator, Special Projects & Social Campaigns. Gazeta Wyborcza, Poland