World Association of News Publishers


Crossmedia Ad Summit-Session: Connecting brands to audience

Event

Next WAN-IFRA India will take place from 21 to 22 September 2016 in Kolkata – Mark your calendar!

02 Sep 2015 - 04 Sep 2015

Crossmedia Ad Summit-Session: Connecting brands to audience

Date: 
Thu, 2015-09-03 09:30
Description: 

“Hated by some. Every morning. Thankfully”. Mumbai mirror showcases its fearless journalism to position its brand.

Rahul Kansal, Executive President, Bennett, Coleman & Co. Ltd., India

Brand building through social events. Sakal organised “School Olympics” that saw over 22000 students participating from over 280 schools. A case study.

Shailesh Amonkar, Chief Marketing Officer, Sakal 

“Success in your hands”. Ananda Bazar Partika and Gillette guard joins together to help students in their career. A case study.

Rituraj Dasgupta, Sr. Manager - Sales (Dailies), ABP Pvt Ltd.

Social campaigns. Case study from an European newspaper that is known worldwide for initiating and supporting excellent social, educational and cultural campaigns.

Iwona Pawluk, editor – coordinator, Special Projects & Social Campaigns. Gazeta Wyborcza, Poland