As a Business Analyst, Stijn Schuermans focuses on visualizing and quantifying the business models of the different players in the mobile domain. His particular interest is in understanding how technology becomes value-creating innovation and which consequences this has for mobile company strategy. VisionMobile published in July: "Developer Economics 2012", the third in the report series that set the standard for developer research. This report focuses on five main areas: The redefinition of mobile ecosystems, Developer segmentation, Revenues vs. costs in the mobile economy, App marketing and distribution and Regional supply vs. demand of apps.