Lars Hordnes has worked with digital advertising since 1996 with companies such as The Yellow Pages, Scandinavia Online, 24/7 Media and Amedia. His competencies are digital sales, sales management, ad operations, programmatic, targeting, mobile and digital strategy. He started in Amedia in 2008 as Key Account Manager and he is now Head of Digital Sales and VP Digital. Amedia is Norway’s largest publisher of local media titles. Amedias titles have a daily audience of more than two million readers and users and most of its newspapers have number one positions in their local community.