Motoko Imada is the Chief Executive Officer of Mediagene and Infobahn. Mediagene is a company involved in web media publishing including GIZMODO Japan, lifehacker, Kotaku, and some original media such as MYLOHAS and My Spiritual. She launched WIRED Japan, localized version of "WIRED magazine" as Business Director in 1994. After the In 1998, she co-founded Infobahn with Hiroto Kobayashi, former editor-in-chief of WIRED Japan. Originally, Infobahn was a magazine publishing company, is now a digital media and marketing solution provider. Mediagene and Infobahn together solve clients marcom problems by weaving content/context that influences target behavior.