Ludwig Coenen is head of online-marketing of Frankfurter Allgemeine Zeitung, Germany’s renowned quality newspaper. His interests focused on connecting the editorial, technical and marketing perspective throughout his career. Leading him from his roots in online-journalism to content management and finally online-marketing. Prior to his current position he was responsible for search engine marketing and traffic management at F.A.Z. The studied online-journalist started his career at Deutsche Telekom, Products & Innovation, where he worked for T-Online.de – Germany’s top traffic general interest portal. His speaking references include leading online-marketing conferences like Search Marketing Expo (SMX) or writing for the German Magazine "Website Boosting".