Started his career abroad in Chicago with Rainbow Prodution, then moved back to join JSL Co. as a creative & assistant director for Joh Jai TV Program and the opening/closing ceremonies of Bangkok Asian Game - 1998.   Switched to media career with MindShare and Initiative for 3 yrs, then explored the media supplier side as a marketing manager for Thai TV3, imported F4 Meteor Garden Series and management of primetime drama.   Came back for Initiative, leading Initiative 5 with clients like BMW, THAI Airways, Bangkok Bank, Bumrungrad, The Oriental BKK, Big C, before switching to UM as MD, where he has been driving UM back into spotlight, with key clients from Vitamilk, Big C, IP Trading, Bangkok Bank, Decolgen, Sony Pictures & Others.   His passion for sports, reflects his fighting spirit & teamwork, which his other work hobby is being Producer of Unseen Football TV Program on Thai TV 3.   “Boong“ or “Thara” graduated high school from Chitralada School, got his BBA (Advertising Management) from ABAC, and MS (Communication) from Fort Hays State U in Kansas, USA.