Justin Kirby is an Internet veteran who has been writing about the impact of interactive technologies on business and marketing since the early 90s. His books include Connected Marketing (2005), Best of Branded Content Marketing: Volume I (2013), and Best of Branded Content Marketing: Volume II (2014). He chairs and speaks at conferences around the globe, and heads up strategic content marketing at Tenthwave, the new interactive agency from the US whose clients include Facebook, Google and eBay.