Lucien C. Dy Tioco is senior vice president for sales and marketing effective at the Philippine Star. Prior to his latest promotion, Dy Tioco served as the company’s group vice president for advertising, overseeing the advertising sales operations of The STAR, Pilipino Star Ngayon, The Freeman, PM and Banat. Credited for steering The Philippine STAR to print advertising leadership since 2006, he has also been instrumental in making the Star Group the country’s most profitable print media enterprise.

Dy Tioco started his 25-year career in The Philippine STAR as a branch coordinator in the classified ads unit. He later moved to marketing research before becoming an account manager handling advertising sales where he made his mark as the top sales performer. He was named advertising manager in 1997 and became advertising director two years later. He rose to the vice-presidency of the newspaper in 2005.

Dy Tioco has a Bachelor of Arts degree in Journalism from the University of Santo Tomas in 1985 and a Master in Business Administration from the University of Western Australia in 2004