The New York Times has recently appointed Jennifer Cheng to expand its advertising sales across Asia Pacific. She is based in Hong Kong, the International New York Times' APAC headquarters. Jennifer manages client brands and agencies across several verticals within Hong Kong, Singapore, Malaysia, Philippines, Indonesia and Australia & New Zealand.

Jennifer established her 14 year publishing career in London, UK, where she drove sales and business development of digital and print advertising, also on awards and conferences. She has previously worked at organisations including Johnston Press plc and Hearst Magazines UK.

Her leadership experience was gained at FTSE 250 company Informa plc where she successfully led a sales team on a B2B global pharmaceutical portfolio of publishing and event solutions. Jennifer holds an MBA from Cranfield University, School of Management.