Since joining Sanook Online in 2004, Khun Torboon had led the company to be the most visited Internet portal in Thailand for 8 executive years. Revenue growth had increased by 500% to THB 300 Million and users grew 1,000% to 8 Million. He had invested and set up e-Commerce with eBay, online job with leading JobStreet, search with Google, leading online agency Topspace and led to complete investment from Tencent.

 Prior to that, he was with various digital media establishment like Thailand.com (the subsidiary of Nation Group), KSC Commercial Internet Co., Ltd, Digital Asset Company Limited and Digital Wave Co., Ltd.