In his 27 years at SPH, Geoff has worked across 4 portfolios. His contribution involved pioneering the launch of The New Paper, Singapore’s leading paid morning tabloid; heading Marketing Division’s Advertising & Promotions department; and maximizing advertising revenues across SPH’s extensive range of newspaper titles. Currently, as Senior Vice President and Head of Strategic Marketing, Geoff’s responsibilities include business development, research/analytics, and evangelizing SPH’s integrated media ideology to the advertising fraternity. Through his leadership, SPH has garnered twelve international cross-media awards.

Geoff has spoken at major industry conferences in Denmark, Dubai, Hong Kong, Philippines, Ukraine, Vietnam, and Vancouver. Geoff was conferred the PANPA 2011 Marketer of the Year accolade for outstanding performance in marketing for a newspaper publishing company.