As a web analytics specialist, Vinny's expertise comes into play providing strategic counsel to advertisers, agencies and partners on the use of Google Analytics and Google Website Optimiser to increase their online traffic, conversion rates, and revenue, all leading towards positive ROI.  He has had extensive experience working in the digital marketing industry in Australia and Southeast Asia. In his spare time Vinny writes for the APAC Conversion Room Blog, tweets, and Google+’s about benefiting from Google products.
Prior to Google, Vinny’s entrepreneurial spirit led him to work at startups in Australia as a web applications developer and he is highly knowledgeable on PHP, HTML, CSS, AJAX.